BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//wp-events-plugin.com//7.4.8//EN
BEGIN:VEVENT
UID:287@theinnovationexchange.ie
DTSTART;TZID=Europe/Dublin:20261105T100000
DTEND;TZID=Europe/Dublin:20261105T120000
DTSTAMP:20261013T080028Z
URL:https://theinnovationexchange.ie/events/ai-for-marketing-social-media-
 a-practical-workshop-for-small-business/
SUMMARY:AI for Marketing & Social Media — a practical workshop for small 
 business
DESCRIPTION:Most small businesses know AI could help with their marketing. 
 Very few have had someone sit down and show them how. That's what this mor
 ning is for.\nJoin us at Ludgate Hub for a practical two-hour workshop on 
 using AI for your marketing and social media\, run by Patrick Kiely of Flu
 x Learning.\n\nThere's no coding and no jargon. This is about the everyday
  marketing jobs that eat your week: thinking up content\, writing the post
 \, adapting it for three different platforms\, sounding like yourself\, an
 d staying visible when you're already doing five other jobs in the busines
 s.\n\nYou won't leave with a list of tools to look into some other time. Y
 ou'll leave with one thing that works\, set up on your own laptop\, with y
 our own business in it.\nWhat we'll cover\n- Giving an AI proper context a
 bout your business\, so what it writes is specific and true rather than bl
 and and generic\n- Writing posts\, captions and email copy that still soun
 d like you\n- Creating images for your social posts\n- Turning one good id
 ea into a week of content across the platforms you actually use\n- The saf
 eguards — where AI gets things wrong\, and what to check before you hit 
 publish\n- The general principles\, so you can keep going long after the w
 orkshop ends\n\nWho it's for\n\nOwners and managers of West Cork businesse
 s — shops\, cafés\, trades\, tourism\, sole traders — and the one per
 son in a small team who ends up doing all the social media. No AI experien
 ce assumed. Curiosity is enough.\n\nWhat to bring\n\nA laptop (not just a 
 phone — you'll be building things) and your social media logins. We'll e
 mail you a short pack beforehand asking about your business\, which takes 
 about 15 minutes and makes the whole morning work. The tools we'll use are
  free to sign up for and we'll tell you exactly which ones in that email.\
 n\nYour facilitator — Patrick Kiely\, Flux Learning\n\nPatrick has been 
 a digital skills trainer since 2008 and an instructional designer and lear
 ning technologist since 2011. He has worked right across the education sec
 tor\, from primary through to third level\, and with partners in industry\
 , professional bodies and NGOs to deliver digital education tailored to th
 eir learners.\n\nPatrick is a keen advocate of Proficiency-Based Progressi
 on which\, based on the available published and peer-reviewed evidence\, i
 s the most impactful training methodology available in training and develo
 pment today.\n\nHe acted on that belief in 2017 when he co-founded Flux Le
 arning Ltd with Greg Deane\, designing and delivering proficiency-based cu
 rricula for clients in healthcare and industry. An experienced project man
 ager\, Patrick is a firm believer in a pedagogical and learning-theory-led
  approach to digital education — while remaining\, by his own admission\
 , a devout techie.\n\nPractical bits\n\n- Tea and coffee from 9:45 — com
 e early and say hello\n- Free parking at the Aldi carpark\, a short walk f
 rom Ludgate\n- 25 places only\, free to attend. If your plans change\, ple
 ase cancel your ticket so someone else can come\n\nQuestions? Email gavin@
 ludgate.ie\n\nRegister here.
ATTACH;FMTTYPE=image/jpeg:https://theinnovationexchange.ie/wp-content/uplo
 ads/2026/10/Social-Media-and-AI-Ludgate.jpg
CATEGORIES:Skillnet Innovation Exchange Events
END:VEVENT
BEGIN:VTIMEZONE
TZID:Europe/Dublin
X-LIC-LOCATION:Europe/Dublin
BEGIN:STANDARD
DTSTART:20261025T010000
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
END:STANDARD
END:VTIMEZONE
END:VCALENDAR