{"version":"1.0","provider_name":"The Innovation Exchange","provider_url":"https:\/\/theinnovationexchange.ie\/ga","title":"B2B Sales Strategising for Success - The Innovation Exchange","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"UpG88pNJb1\"><a href=\"https:\/\/theinnovationexchange.ie\/ga\/events\/b2b-sales-strategising-for-success-3\/\">B2B Sales Strategising  for Success<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/theinnovationexchange.ie\/ga\/events\/b2b-sales-strategising-for-success-3\/embed\/#?secret=UpG88pNJb1\" width=\"600\" height=\"338\" title=\"&#8220;B2B Sales Strategising  for Success&#8221; &#8212; The Innovation Exchange\" data-secret=\"UpG88pNJb1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/theinnovationexchange.ie\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/theinnovationexchange.ie\/wp-content\/uploads\/2024\/07\/Template-March-2024-PPT-e1720778415642.jpg","thumbnail_width":563,"thumbnail_height":563,"description":"This half-day workshop led by Maria Coakley will benefit those who are developing a new market or aligning solutions in an existing market, this session focuses on how best to position the organisation and its products to retain existing customers and close new customers in the context of the macro and competitive environment. This session will: be interactive and designed to provide an energised and focused peer-to-peer problem-solving learning environment to allow participants to actively engage with key sales strategy concepts be learner-centered and focus on participants learning by doing and developing practical skills and ideas to help define their sales strategy. involve peer-to-peer class discussions and active participant engagement to maximise the experience of existing business, industry and entrepreneurial expertise in the room. include activity learning and role-plays to practice using the ideas, skills, and techniques. Content Focus: What is sales strategy? Harnessing business intelligence for advantage and opportunity Segmentation in the marketplace to specialise and grow. Developing a differentiated value\/positioning statement Routes to market\/sales channels Maximising channel and strategic partnerships Communication channels for demand generation Developing a sales process aligned to the buyer\u2019s journey. Performance Management Resourcing your sales operation Key Takeaways for your business Register here."}