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Cineál Imeachta
We are delighted to present a Challenge from Glanmire Ices on Thursday, 19th November 2026 at 11am
Founded by John with a single ice cream van, Glanmire Ices is now operated by his family from Watergrasshill, Co. Cork, delivering mobile catering and event services across Cork, Munster, and Ireland. The company operates a fleet of over 20 units and carts — including hot food trucks, barista coffee and crepe units, vintage and modern ice cream vans, and an ice cream parlour — providing tailored catering solutions for any event scale. Notably, the fleet includes Cork’s first electric, solar-powered ice cream van, reflecting the company’s commitment to combining heritage with innovation.
Glanmire Ices is looking to automate and streamline their business development and marketing. They need a digital solution to identify decision-makers for on-site contractor catering and reach them with a message that speaks directly to their needs.
The goal of this project is to:
- Build a repeatable pipeline that identifies target companies, sites, and upcoming shutdowns
- Profile each decision-maker type
- Locate named buyers within those targets
- Deliver precise, personalised outreach through the channels they actually use
- Measure, learn, and refine the approach
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