We are delighted to present a Challenge from Trinity Motor Group on Wednesday, 11th November 2026 at 11am
Trinity Motor Group was founded by Eddie Murphy in 1995 as a Land Rover and Rover dealership on Trinity Street, Wexford, and has since grown into a multi-brand automotive group with locations across Wexford and Wicklow. The group now represents Peugeot, Volkswagen, ŠKODA, FIAT, FIAT Pro, Jeep, and Mazda, and also operates Trinity Fleet Solutions, a hire and leasing business established in 2021. In 2025, Trinity Motor Group became the first dealer group to win Volkswagen Dealer of the Year, ŠKODA Dealer of the Year, and VW Bank Dealer of the Year all in the same year.
Trinity Motor Group is looking to replace its manual, advisor-dependent courtesy car process with a simple, digital, self-service platform that lets customers book a vehicle as easily as a hotel room, automating the entire journey from reservation to return.
Problems of today:
- Manual and reactive process: customers don’t always request a courtesy vehicle when booking service, and advisors must check availability by hand and arrange a suitable vehicle, so valuable service advisor time is spent on administration rather than customers.
- Heavy paperwork and risk: customers complete a detailed loan agreement while licences, insurance arrangements and personal details all have to be checked, and vehicles can potentially be double-booked.
- Difficult cost recovery: toll charges, parking fines, damage and other costs including fuel are hard to recover.
The solution must have:
- Customer self-service on any device: a smartphone-friendly experience with no app download, showing real-time vehicle availability and supporting both free and paid bookings.
- Paperless capture and communication: the customer enters licence and insurance details and signs digitally, then receives booking confirmations, reminders, and clear terms and conditions.
- One live calendar per site: the dealership maintains a single real-time booking calendar across its fleet, preventing double bookings.
- Full vehicle lifecycle tracking: pickup location, availability, and return dates are tracked, with check-out and return inspections capturing photographs, mileage, and fuel or EV charge levels.
- Control, compliance and insight: the system securely records agreements and authorisations, manages cancellations, extensions, fines, tolls, damage and payment disputes, and provides reporting on utilisation and revenue alongside an audit trail and GDPR controls.
