This practical, founder-focused info session is for Irish SMEs and SMEs exploring how to scale beyond Ireland and start selling into EU markets. While Irish companies already benefit from the EU single market, shared rules, VAT frameworks, and minimal administrative friction, many expansions stall for commercial and cultural reasons, not structural ones.

This session cuts through the theory and focuses on the real-world sales challenges of EU expansion: market selection, sales readiness, buyer behaviour, and how to build momentum across very different EU markets without overstretching your team or burning cash.

The session is exploratory, light and interactive. Its goals are to:

• Help founders understand what EU expansion actually involves
• Surface appetite within the Innovation Exchange for EU go-to-market support
• Introduce a flexible, fractional approach to scaling sales internationally

Who It’s For

• Irish SMEs and SMEs with a validated product or service
• Founders, CEOs, and commercial leads considering EU growth
• Teams with domestic traction, unsure how to tackle Europe
• Companies curious about EU markets but unclear on first steps
• No prior EU sales or export experience required.