Strong marketing doesn’t start with a campaign or website. It starts with clarity of vision, alignment across teams and a shared message.

Join us for a 45-minute session tailored for scale-up and tech-driven SMEs, where we’ll explore the role of brand as a strategic tool that aligns your business, engages your people, and connects meaningfully with your customers.

What we’ll cover:

• What a brand really is — beyond the visuals
• Branding vs marketing: why strategy must come first
• How brand clarity drives internal alignment and external impact
• Creating content and messaging that resonate across teams and with customers
• Choosing the right channels to reach your audience effectively

Who should attend?
Founders, leaders and team members shaping how your business communicates and connects with its audience, whether or not you have a dedicated marketing role.

Why it matters:
When your brand, strategy and people are aligned, engagement and performance improve, directly impacting the bottom line. In fact, companies with highly engaged employees outperform their competitors by up to 21% in profitability (Gallup).

Not a member? Register here.