Most product ideas don’t fail because they were bad ideas. They fail because teams spend months building something before really checking they are building the right thing and whether anyone actually wants it.

This practical, founder focused session gives you four tools to change that — tools you we will review during the webinar and you can use tomorrow. It covers how to define the real problem before you touch a prototype, how to simply test your riskiest assumptions without writing a line of code, and how to build fast enough to learn before the budget runs out. No theory overhead. No jargon.

The session goals are to:

· Give you a simple repeatable process to move from idea to validated prototype without waste

· Show you how to test demand before you commit development time or money

· Leave you with four ready-to-use templates you can run yourself or with your team immediately

Who It’s For

· Founders and product teams with ideas that don’t move forward as fast as they’d like

· Startups, Scale-ups and SMEs who have launched something that didn’t quite work as expected

· Organisations looking for a simple repeatable way to evaluate and test new products or services

· Anyone who wants to build less and learn more

No prior innovation or design experience required.

This session will be delivered by Brian Kennedy. A strategic execution partner for growth, innovation and transformation. With 34 years in technology and business, including roles as EMEA CIO at Doosan and Head of Digital & Innovation at Expleo. Brian has taken multiple products from concept to tested prototype to commercial launch using the same methods and logic covered in this session.