B2B lead generation is essential for SMEs, providing the pathway to attract potential clients, drive sales, and achieve sustainable business success. Join us at this in-person workshop to delve into the essentials of B2B lead generation, where you’ll gain actionable insights and practical skills to drive business growth.
In this workshop participants will learn:
- How to design an effective lead generation plan to attract and qualify B2B leads as opportunities for the sales funnel.
- Understand tools and techniques for building a consistent sales pipeline.
- Understand how to craft messages that resonate with your target audience.
- How to manage the lead generation process and track the success of your campaign
- Understand tools and technologies to support the lead generation process
This workshop led by Dr Maria Coakley will:
- provide a dynamic environment for professional and personal development to occur.
- be interactive and designed to provide an energized and focused peer to peer problem-solving learning environment to allow participants to actively engage with key selling concepts.
- be learner-centred and focus on participants learning by doing, discussion and developing practical skills and ideas to help engage with a customer-oriented sales process.
- involve peer to peer class discussions and active participant engagement to maximize the experience of existing business, industry and entrepreneurial expertise in the room.
- include activity learning to practice using the ideas, skills and techniques in the session.
Spaces are limited, register here to secure your space!
