Date: 30th Apr 2024
Time: 10.00 am – 2.30 pm
Location: Floor 3, Boardroom, Platform94, H91D932
This half-day workshop led by Maria Coakley will focus on understanding and developing the key components of a successful sales strategy. This workshop will benefit those who wish to invest time in reflecting upon and developing their organisations sales strategy in an interactive and engaging environment.
This session will:
• be interactive and designed to provide an energised and focused peer-to-peer problem-solving learning environment to allow participants to actively engage with sales strategy concepts.
• be learner-centred and focus on participants learning by doing and developing practical skills and ideas to help refine their understanding of Sales Strategy.
• involve peer-to-peer class discussions and active participant engagement to maximise the experience of existing business, industry and entrepreneurial expertise in the room.
• include activity learning to practice using the ideas, skills, and techniques.
Content Focus:
· What is a sales strategy?
· Business intelligence to position for competitive advantage and opportunity.
· Segmentation, targeting and positioning in the marketplace.
· Developing a differentiated value statement
· Routes to market
· Maximising channel and strategic partnerships
· Communication channels for demand generation
· A sales process aligned to the buyer’s journey.
· Performance Management
· Resourcing your sales operation
· What are the possible growth strategies for the future?
· Decision making along the way.
This session is limited to a total of 20 participants, please ensure you can attend on the day in advance of registration.
