Date:           18th September 2024

Time:          11:00 am – 12:00 pm

Location:    Zoom

Founder-led sales is the toughest sales motion in business, and it’s easy to think “I bet I can get AI to do this job for me” – unfortunately that is a one-way ticket to disaster!

Bryan Mulry is a sales coach, specialised in helping founders build thoughtful, personalised & efficient sales processes to bring in the right kids of customers for their early-stage B2B businesses.
Having worked in Google & Salesloft, he has seen the rise of AI in sales and has taught hundreds of sellers about the opportunities & pitfalls of using AI in sales.

This webinar will focus on how & where to use AI in a founder-led sales process and what to look out for when buying AI tools designed for sales. Areas covered will include:

• What is founder-led Sales and how is it different?
• AI in Sales
• How AI fits each part of the sales process
• What not to do with AI in Sales

“Until robots start buying from robots, humans will always need to be able to sell. However, AI is one of the most powerful tools we have to make our sales processes the best they can be” – Bryan Mulry 

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